sesame
In 2024, we began transforming Credit Sesame’s proprietary technology into a B2B SaaS platform. The challenge was to create a distinct enterprise brand that could stand on its own while still leveraging the credibility and recognition of the consumer platform.
We developed the name Sesame Credit Intelligence. The name directly connects to the Credit Sesame legacy while signalling a clear evolution from a consumer credit monitoring tool to a data-driven enterprise intelligence platform.
The goal was clarity and credibility. Industry partners immediately recognized the brand lineage while understanding that the offering was fundamentally different.
client
credit sesame
deliverables
branding, web, crm, social, experiential
year
2021 – present
role
creative direction
crafting a brand identity that bridges legacy and enterprise innovation
We intentionally anchored the platform in the legacy of the consumer brand while signalling enterprise capability.
Sesame Credit Intelligence is more than credit monitoring. It transforms raw credit data into contextual financial guidance, monetization opportunities, and improved consumer outcomes. The name communicates both authority and forward-looking intelligence, giving partners confidence in the platform’s sophistication.
designing a visual system that conveys sophistication and trust
To support enterprise credibility, we created a visual identity distinct from the consumer product yet tied to the broader Sesame ecosystem.
The system emphasized clarity, precision, and technical sophistication. It included a refined typography system, a technical colour palette, and an extensive library of custom icons to visualize complex financial concepts.
The result positioned Sesame Credit Intelligence as a modern fintech infrastructure layer rather than a consumer credit tool.
launching where the audience is
We deployed targeted LinkedIn campaigns aimed at fintech leaders and product executives. Messaging emphasized the shift from passive credit monitoring to intelligent, personalized financial infrastructure, positioning the platform as a must-have enterprise solution.
owning the end-to-end website experience to showcase platform intelligence
With the brand foundation established, we built AddSesame.com as the central hub for the platform. The site functioned as both a product narrative and a sales enablement tool for enterprise partners evaluating the technology.
We led the entire website experience: information architecture, wireframing, copywriting, visual design, and creation of technical illustrations, platform diagrams, and product visualizations.
The site was built in Framer to maintain creative quality, control timelines, and enable rapid iteration. As partner conversations evolved, we could adapt the narrative, visuals, and product storytelling in real time. The result was a living product narrative that educated and converted enterprise audiences.
designing a scalable product architecture for diverse enterprise needs
To serve a range of partners, we created a modular, tiered product system: Core, Plus, Pro, and Complete. Each tier provided a deeper level of integration and capability.
Lower-friction tiers offered referral-based revenue-share models, turning credit education into a new monetization channel. At the top tier, Sesame Complete allowed the full intelligence engine to operate within partner environments as a white-label solution.
This structure allowed the technology to scale across banks, fintech platforms, and large consumer ecosystems while giving partners flexibility to integrate seamlessly with their strategies.
bringing sesame into the fintech ecosystem
Launching a new enterprise platform required establishing credibility within the financial technology community. We activated the brand at major industry events including the Money20/20 and Finovate, bringing the platform directly to the audiences shaping the future of financial infrastructure.
To support this effort, we designed a modular booth system that served as the physical embodiment of the platform. The environment functioned as a live product experience where potential partners could explore the technology and understand how credit intelligence operates within their ecosystems.
To communicate the platform vision quickly and clearly, we produced a high-impact sizzle reel demonstrating the concept of credit in context. The video illustrated how credit data, financial behaviour, and real-time insights connect to guide better financial decisions. The film was integrated into a large display within the booth backdrop, transforming the space into a continuous product narrative where attendees could immediately grasp the intelligence and impact of the platform.
validating enterprise adoption and market impact
The strategy was validated when TransUnion adopted Sesame Credit Intelligence to power a new direct-to-consumer credit experience. The platform proved it could operate at global scale while maintaining intelligence and personalization.
Beyond TransUnion, several large enterprise partners adopted both white-label and revenue-share models, with additional launches scheduled soon.
Sesame Credit Intelligence transformed a successful consumer product into a scalable enterprise platform, positioning Credit Sesame as a foundational infrastructure layer for the next generation of personalized credit experiences.
