Over the years, I’ve partnered with cross-functional teams to shape brands, products, and systems used by millions.
This is a focused selection of projects that reflect my role as a creative leader, from vision and strategy to hands-on execution.

credit sesame
brand leadership / creative direction / brand strategy & systems

credit sesame plus
brand leadership / creative direction / brand strategy & systems

sesame
brand leadership / creative direction / brand strategy & systems

m&m's
experiental / ooh / digital

excel
campaign / in-store / digital

snickers
experiential / branding / activation / digital

shiseido
experiential / branding / activation / digital

campbell's
web

stack
campaign / experiential / digital / ooh